Over the coming months we are going to share with you our production process and give you a flavour of what makes our films stand out. We kick off with the ever crucial Casting Process. We are always careful about how we choose our performers. Not only do the models need to fit our characters (in an ideal world) they also need to genuinely fancy one another. Would you sleep with your head of accounts?

The magical thing about production is no matter how much planning you do there comes a point when it sometimes just comes down to chemistry. We don't always get it right though with each film we get better and better. But when we do get it right the effect is unquestionable.

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