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Why We do What We Do

Why we do what we do Joybear Pictures is a film production company.
We make award-winning, sex-positive erotic films.

We see a world where sex is positive and not taboo. Joybear is working to create that world. It’s why we produce erotic films with a more natural approach to sex...and lots of kissing

Sex can sometimes be confusing. We believe that no matter your preference, you (and anyone else who wants to play) should be safe and have fun always.

Sex is sometimes funny and not always perfect. We love that. It’s why we often leave these little moments in our films. We are also indebted to our performers, all handpicked for their charisma and natural body shapes. You may be interested to know the characters they play all undergo the ‘dinner party test’. They must be someone you’d be extremely happy to sit next to for an evening and enjoy flirting with. The more it feels like it could really happen the more of a turn on it becomes. Are you getting excited yet?

“In our films we use a bit of common sense. Loads of build-up and everyone having a great time are all standard.”
Justin Santos (Joybear CEO).


For us sex-positive is is a way of thinking which flows through our entire production process. It’s about being in control even if that means handing over the reins. But beyond that it’s a way of life. We’d like it if everyone showed each other a bit more love and #spreadthejoy.

OUR promise:

Every JoyBear performer will be:
· Treated professionaly;
· Protected and safe;
· Promptly Paid.

YOUR promise:

Support us and our performers by always paying for ethically produced erotic content.

Together let’s #MakePornBetter

Our Story

Our founder, (British film graduate) Justin Santos, created Joybear Pictures in 2003 because he was tired of seeing films with people having pleasure-less sex, especially women. A series of focus groups with women and couples confirmed he wasn’t alone so he applied to take part in Playboy’s prestigious competition ‘Head to Head’ - a one-off reality TV show created to find the next biggest erotic filmmaker. He won the show and promptly set up Joybear Pictures. His goal was simple. Make adult films fun.